Pontus Staunstrup: Respect the platform in native advertising
Presentation: Pontus Staunstrup is Head of Content strategy and Social Media at PostNord Group. Prior to that he was Content Strategy Director at one of Sweden’s leading content agencies. He has...
View ArticleNewell Thompson: My 5 key takeaways from the Native 2015 Conference
Presentation: Newell Thompson is the Vice President of Content Marketing & Strategies at Time Inc. He is an experienced media professional with nearly two decades in the publishing industry on his...
View ArticleTim Cain: One to One or One to Many?
Presentation: Tim Cain is the Managing Director of the UK Association of Online Publishers (AOP). Tim is responsible for strategy, direction and operational management. AOP delivers a program of...
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Kerry Jones: 4 new insights on tailoring content to different generations
Presentation: Kerry Jones is an experienced digital marketer with a background in content marketing, outreach, community management, and social media. She’s currently the Inbound Marketing Manager at...
View ArticleLeanne Brinkies: Native Widgets – A love/hate relationship and 5 tips for...
Presentation: Leanne is Global Head of Native Advertising at King Content’s Melbourne office. She joined the office at 2014 and has brought her unparalleled knowledge of the digital landscape to the...
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Coskun Tuna: The definition of native advertising – Still so much confusion!
Presentation: Coskun Tuna is the CEO of Seeding Alliance GmbH. The company conceives itself as “the first contact point for publishers and advertisers when it comes to Blog Marketing, Native...
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Tim Cain: Native advertising – the key to recognition for new businesses
Presentation: Tim Cain is the Managing Director of the UK Association of Online Publishers (AOP). Tim is responsible for strategy, direction and operational management. AOP delivers a program of...
View ArticleAd Blocking & Native – No room for complacency
Presentation: Tim Cain is the Managing Director of the UK Association of Online Publishers (AOP). Tim is responsible for strategy, direction and operational management. AOP delivers a program of...
View ArticleHow Native Ads Can Stop the Ad Blocking Apocalypse
Ad-blocking has been the Internet consumer’s preferred solution to traditional display ads, pop-ups, and slowed site experiences. Will the the rise of native advertising be the answer to stopping the...
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When will native advertising become legitimate?
Imagine if a website or publication paid you to run your ads. I know just reading that sentence would make a few of you snort with laughter. But is it such a crazy idea?Because the ultimate test for...
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